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Grabbing your attention
Advertising is a ubiquitous aspect of urban life. In a crowded city like Singapore, advertisements invade every facet of life, every one of them competing fiercely to catch your fickle attention.By...
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Getting the right publicity
Public Relations is ultimately about communicating a desired message, for a specific purpose, to a selected audience. PR professionals need to be media-savvy and articulate to succeed in this career.By...
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Recruiting in Style L’Oréal Brandstorm Competition
La Difference, the team of three ladies from Singapore Management University, clinched the top spot in this year’s L’Oréal Brandstorm 2006 (Singapore) – a prestigious marketing competition. Career...
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Advertising: The passion for communication
The pace is quick, the pressure high, the hours long, the responsibilities heavy. If you still want to step into the volatile, dog-eat-dog but infinitely stimulating world of advertising,...
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You know you want it
In modern city living, you can’t go very far without coming across some form of advertising. The back cover of a magazine sitting on your coffee table advertises the latest designer watch. At the...
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Robert Bosch: Packaged for Success
Marketing is about unlocking a unique selling point of a company’s product that gives it an edge over its competitors. At Bosch Singapore, Yvette has her fill in making this happen.By Roland TanRobert...
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